About

A partnership rooted in trust

Clés Moyen Orient was founded on a simple conviction: that successful expansion between Europe and the Middle East requires more than market data — it requires relationships.

35+

Years of regional expertise

Our story

Built on 35 years of regional expertise

Clés Moyen Orient was founded on a simple conviction: that successful expansion between Europe and the Middle East requires more than market data — it requires relationships. With over 35 years of experience working across the Middle East, Europe and the US, we bring the cultural fluency and a professional network that ambitious companies need to growth and prosper with confidence.

What drives us

Our values

Trust

Every engagement is built on transparency, integrity, and a long-term view of the relationship.

Cultural intelligence

We bridge not just markets, but mindsets — understanding the nuances that make or break a deal.

Expertise

Decades of hands-on experience across industries and geographies inform every recommendation we make.

Partnership

We work alongside our clients, not just for them — invested in their success at every step.

Leadership

Ziad Jean Nassif

Founder & Managing Director

With over 35 years of experience leading P&L, operations, and growth across the Middle East, Europe and the US, Ziad brings deep expertise in FMCG, Pharma, Agrofood Manufacturing, and Insurance. His track record spans scaling distribution networks, building resilient supply chains, and governing regulated, high-compliance businesses across emerging and developed markets.

Let's work together

Whether you are a European company looking to enter the Middle East, or a Middle Eastern enterprise with ambitions in Europe, we would welcome the conversation.